Forecasting Customer Behaviour in a Multi-service Financial Organisation: A Profitability Perspective

Alena Audzeyeva, Barbara Summers, Klaus Schenk-Hoppe

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)507-518
Number of pages11
JournalInternational Journal of Forecasting
Volume28
Publication statusPublished - 2012

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