From Interactive to Immersive: Advertising Education takes a Virtual Leap of Faith

Natalie Wood, Lyle R. Wetsch, Michael R. Solomon, Ken Hudson

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	64-72
Number of pages	8
Journal	Journal of Advertising Education
Volume	13
Issue number	1
Publication status	Published - 2009

Cite this

@article{2475066e0cb74807917ff3a2208678dc,

title = "From Interactive to Immersive: Advertising Education takes a Virtual Leap of Faith",

author = "Natalie Wood and Wetsch, {Lyle R.} and Solomon, {Michael R.} and Ken Hudson",

year = "2009",

language = "English",

volume = "13",

pages = "64--72",

journal = "Journal of Advertising Education",

issn = "1098-0482",

publisher = "Sage Publications Ltd",

number = "1",

}