From multi-actor solutions to B2B customer service experience: smoothing the customer journey

Jamie Burton, Vicky M. Story, Judy Zolkiewski

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish
Publication statusPublished - 22 Aug 2023
EventIndustrial Marketing and Purchasing Group (IMP) Conference - Alliance Manchester Business School., Manchester, United Kingdom
Duration: 22 Aug 202325 Aug 2023


ConferenceIndustrial Marketing and Purchasing Group (IMP) Conference
Country/TerritoryUnited Kingdom

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