From multi-actor solutions to B2B customer service experience:: smoothing the customer journey

From multi-actor solutions to B2B customer service experience: smoothing the customer journey

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 22 Aug 2023
Event	Industrial Marketing and Purchasing Group (IMP) Conference - Alliance Manchester Business School., Manchester, United Kingdom Duration: 22 Aug 2023 → 25 Aug 2023

Conference	Industrial Marketing and Purchasing Group (IMP) Conference
Country/Territory	United Kingdom
City	Manchester
Period	22/08/23 → 25/08/23

@conference{5c7addd8dc9941179c87a72b2dc55b60,

title = "From multi-actor solutions to B2B customer service experience:: smoothing the customer journey",

author = "Jamie Burton and {Vicky M. Story} and Judy Zolkiewski",

year = "2023",

month = aug,

day = "22",

language = "English",

note = "Industrial Marketing and Purchasing Group (IMP) Conference ; Conference date: 22-08-2023 Through 25-08-2023",

}