Gaps Between the Internal and External Perceptions of the Corporate Brand

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	144-158
Journal	Corporate Reputation Review
Volume	5
Issue number	2/3
DOIs	https://doi.org/10.1057/palgrave.crr.1540171
Publication status	Published - 2002

Access to Document

@article{986f50bf083a4fa799010b9e00440e05,

title = "Gaps Between the Internal and External Perceptions of the Corporate Brand",

author = "R. Chun and G. Davies",

year = "2002",

doi = "10.1057/palgrave.crr.1540171",

language = "English",

volume = "5",

pages = "144--158",

journal = "Corporate Reputation Review",

issn = "1479-1889",

publisher = "Palgrave Macmillan Ltd",

number = "2/3",

}