Getting closer to business customers in the eye of sales staff

M. Mitrega; S. V. Halliday

Getting closer to business customers in the eye of sales staff

M. Mitrega, S. V. Halliday

Management Sciences and Marketing

Research output: Chapter in Book/Conference proceeding › Chapter

Original language	English
Title of host publication	Evolution And Revolution In The Global Knowledge Economy: Enhancing Innovation And Competitiveness Worldwide
Subtitle of host publication	Readings Book of The Global Business And Technology Association, Madrid
Place of Publication	Madrid
Publisher	Global Business And Technology Association
Pages	768-773
Number of pages	5
Publication status	Published - 2008

Cite this

@inbook{2ddbf3109e434aca8e776f209a54a0d6,

title = "Getting closer to business customers in the eye of sales staff",

author = "M. Mitrega and Halliday, \{S. V.\}",

year = "2008",

language = "English",

pages = "768--773",

booktitle = "Evolution And Revolution In The Global Knowledge Economy: Enhancing Innovation And Competitiveness Worldwide",

publisher = "Global Business And Technology Association",

address = "United States",

}

Getting closer to business customers in the eye of sales staff. / Mitrega, M.; Halliday, S. V.
Evolution And Revolution In The Global Knowledge Economy: Enhancing Innovation And Competitiveness Worldwide: Readings Book of The Global Business And Technology Association, Madrid. Madrid: Global Business And Technology Association, 2008. p. 768-773.

Research output: Chapter in Book/Conference proceeding › Chapter