| Original language | English |
|---|---|
| Title of host publication | host publication |
| Publication status | Published - Jul 2011 |
| Event | Academy of Marketing Conference (AM) - Coventry, UK (Won the Best Paper Award in Interactive Marketing) Duration: 1 Jan 1824 → … |
Conference
| Conference | Academy of Marketing Conference (AM) |
|---|---|
| City | Coventry, UK (Won the Best Paper Award in Interactive Marketing) |
| Period | 1/01/24 → … |