Global Integration of Brands and New Product Development at General Motors (forthcoming)

S. Cavusgil, J Townsend, M. Baba

Research output: Contribution to journal › Article › peer-review

Original language	English
Journal	Journal of Product Development and Innovation
Publication status	Published - 2009

Cite this

@article{57b8d314721f409ba674c2d22dd2488f,

title = "Global Integration of Brands and New Product Development at General Motors (forthcoming)",

author = "S. Cavusgil and J Townsend and M. Baba",

year = "2009",

language = "English",

journal = "Journal of Product Development and Innovation",

issn = "1540-5885",

publisher = "John Wiley \& Sons Ltd",

}