Original language | English |
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Pages (from-to) | 91-113 |
Number of pages | 23 |
Journal | Journal of Business Market Management |
Volume | 3 |
Issue number | 2 |
DOIs | |
Publication status | Published - 2009 |
Going Beyond Customers - A Business Segmentation Approach Using Network Pictures to Identify Network Segments
Stephan C. Henneberg, Stefanos Mouzas, Peter Naude
Research output: Contribution to journal › Article › peer-review