Going Beyond Customers - A Business Segmentation Approach Using Network Pictures to Identify Network Segments

Stephan C. Henneberg, Stefanos Mouzas, Peter Naude

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)91-113
Number of pages23
JournalJournal of Business Market Management
Volume3
Issue number2
DOIs
Publication statusPublished - 2009

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