Going Beyond Customers - A Business Segmentation Approach Using Network Pictures to Identify Network Segments

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	91-113
Number of pages	23
Journal	Journal of Business Market Management
Volume	3
Issue number	2
DOIs	https://doi.org/10.1007/s12087-009-0003-y
Publication status	Published - 2009

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@article{ac01d0d5d4f246d2b2d408313cd727af,

title = "Going Beyond Customers - A Business Segmentation Approach Using Network Pictures to Identify Network Segments",

author = "Henneberg, \{Stephan C.\} and Stefanos Mouzas and Peter Naude",

year = "2009",

doi = "10.1007/s12087-009-0003-y",

language = "English",

volume = "3",

pages = "91--113",

journal = "Journal of Business Market Management",

publisher = "Springer Nature",

number = "2",

}

TY - JOUR

T1 - Going Beyond Customers - A Business Segmentation Approach Using Network Pictures to Identify Network Segments

AU - Henneberg, Stephan C.

AU - Mouzas, Stefanos

AU - Naude, Peter

PY - 2009

Y1 - 2009

U2 - 10.1007/s12087-009-0003-y

DO - 10.1007/s12087-009-0003-y

M3 - Article

VL - 3

SP - 91

EP - 113

JO - Journal of Business Market Management

JF - Journal of Business Market Management

IS - 2

ER -