Great Expectations?: Brazilian Managerial Perceptions on Prospective European High-Technology Joint Ventures

Claudio De Mattos, Cesar Goncalves Neto, Stuart Sanderson

Research output: Contribution to journalArticlepeer-review

Abstract

In this paper the authors examine the views of Brazilian Managing Directors of prospective high-tech joint ventures with European or US firms. It provides insights on the importance of contributions from a typical local (Brazilian) partner firm, as well as from a typical foreign (European or US) partner firm. It also uses a panel of Specialists in order to classify independently two groups of firms: the most suitable and the least suitable to international joint ventures. Several differences concerning the perceived importance of prospective contributions were identified between the two groups of local firms. © 2001 Elsevier Science Ltd.
Original languageEnglish
Pages (from-to)560-569
Number of pages10
JournalEuropean Management Journal
Volume19
Issue number5
Early online date27 Aug 2001
DOIs
Publication statusPublished - Oct 2001

Keywords

  • Managerial perceptions
  • Partner contributions
  • Joint ventures
  • High-technology
  • Emerging markets

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