Hedonic evaluation over short and long retention intervals: The mechanism of the Peak-End rule

Xiaowei Geng, Ziguang Chen, Wing Lam, Quanquan Zheng

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	225-236
Number of pages	12
Journal	Journal of Behavioral Decision Making
Volume	26
Issue number	3
Publication status	Published - 2013

Cite this

@article{b1492eabb0e3448bb745c7332b80e14d,

title = "Hedonic evaluation over short and long retention intervals: The mechanism of the Peak-End rule",

author = "Xiaowei Geng and Ziguang Chen and Wing Lam and Quanquan Zheng",

year = "2013",

language = "English",

volume = "26",

pages = "225--236",

journal = "Journal of Behavioral Decision Making",

issn = "0894-3257",

publisher = "John Wiley & Sons Ltd",

number = "3",

}