Helping or hindering? Interaction in child influence strategies

Ben Kerrane, Margaret M Hogg

Research output: Contribution to journalArticlepeer-review


In this paper we explore the process of child influence, explicitly focussing on how sibling relationships (‘sibship’), as one component of the family environment, shape the influence strategies which children direct towards their parents. Our findings point towards the ambivalent nature of sibling relationships, and suggest that sibling behaviours work to both help and hinder fellow siblings utilize influence strategies on their parents’ consumption choices.
Original languageEnglish
JournalAdvances in Consumer research
Publication statusPublished - 2011


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