Heuristics and policy responsiveness: a research agenda

Theories of policy responsiveness assume that political decision-makers can rationally interpret information about voters’ likely reactions, but can we be sure of this? Political decision-makers face considerable time and information constraints, which are the optimal conditions for displaying decision-making biases—deviations from comprehensive rationality. Recent research has shown that when evaluating policies, political decision-makers display biases related to heuristics—cognitive rules of thumb that facilitate judgments and decision-making—when evaluating policies. It is thus likely that they also rely on heuristics in other situations, such as when forming judgments of voters’ likely reactions. But what types of heuristics do political decision-makers use in such judgments, and do these heuristics contribute to misjudgements of voters’ reactions? Existing research does not answer these crucial questions. To address this lacuna, we first present illustrative evidence of how biases related to heuristics contributed to misjudgements about voters’ reactions in two policy decisions by UK governments. Then, we use this evidence to develop a research agenda that aims to further our understanding of when political decision-makers rely on heuristics and the effects thereof. Such an agenda will contribute to the literature on policy responsiveness.