Original language | English |
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Title of host publication | Hochschulmarketing [Marketing for Higher Education], 2nd edition |
Place of Publication | Lohmar |
Publisher | Eul Verlag |
Publication status | Published - 2009 |
Hochschulen als Dienstleister brauchen dienstleistungsorientierte Messansätze der Studienzufriedenheit” [Universities as Service Providers Need Service Oriented Student Satisfaction Measurements]
Thorsten Gruber, R. Voss
Research output: Chapter in Book/Conference proceeding › Chapter