| Original language | English |
|---|---|
| Title of host publication | Hochschulmarketing [Marketing for Higher Education], 2nd edition |
| Place of Publication | Lohmar |
| Publisher | Eul Verlag |
| Publication status | Published - 2009 |
Hochschulen als Dienstleister brauchen dienstleistungsorientierte Messansätze der Studienzufriedenheit” [Universities as Service Providers Need Service Oriented Student Satisfaction Measurements]
Thorsten Gruber, R. Voss
Research output: Chapter in Book/Conference proceeding › Chapter