How (and Where) the Mighty Have Fallen: Branded Litter.

S. Roper, C. Parker

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	473-487
Journal	Journal of Marketing Management
Volume	22(5)
DOIs	https://doi.org/10.1362/026725706777978659
Publication status	Published - 2006

Access to Document

@article{9ee9173a80604221b376c3d8380cbf3e,

title = "How (and Where) the Mighty Have Fallen: Branded Litter.",

author = "S. Roper and C. Parker",

year = "2006",

doi = "10.1362/026725706777978659",

language = "English",

volume = "22(5)",

pages = "473--487",

journal = "Journal of Marketing Management",

issn = "1472-1376",

publisher = "Taylor \& Francis",

}