How do entrepreneurs succeed in challenging economic environments in Africa? Case study evidence from Ghana

The main aim of the study is to explore aspects of entrepreneurs’ motivation and perceptions with reference to prevailing values in a given context in Africa. In the initial sections of the paper, we draw on concepts of entrepreneurship and the entrepreneurship ecosystem when discussing push and pull factors, access to resources, and Ubuntu. This discussion leads to the formulation of a set of research questions and the presentation of a case study analysis. The case study reveals the extent to which globalization and global events can present as palpable phenomena for small businesses opened by entrepreneurs in Africa. Further, in highlighting altruistically oriented entrepreneurial motivations and actions, the case study raises questions about notions of “necessity” entrepreneurs, given that entrepreneurship in Africa has traditionally been linked to finance and employment as opposed to altruistic and dispositional motivations. In drawing attention to the policy implications of the findings, we highlight that entrepreneurs driven by Ubuntu values are likely to be motivated to address issues of poverty, unemployment and community harmony as compared to those who are primarily motivated by rational-economic factors.