How do goods-centric businesses use relationships to develop service-led growth?

C. Raddats, V. Story, J. Burton, Judith Zolkiewski

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Original languageEnglish
Title of host publicationProceedings of 27th Annual IMP Conference
Place of PublicationGlasgow
PublisherIMP Group
Publication statusPublished - Sept 2011
EventIMP Conference - University of Strathclyde, Glasgow
Duration: 31 Aug 20113 Sept 2011

Conference

ConferenceIMP Conference
CityUniversity of Strathclyde, Glasgow
Period31/08/113/09/11

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