How Do Institutional Logics Shape Service Systems and Value Co-Creation?

Bo Edvardsson, Bard Tronvoll, Thorsten Gruber

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Original languageEnglish
Title of host publicationForum for Markets and Marketing 2012 (FMM12)
Place of PublicationUniversity of Auckland Business School, Auckland, New Zealand.
Publication statusPublished - 2012
EventForum for Markets and Marketing 2012 (FMM12) - University of Auckland Business School, Auckland, New Zealand.
Duration: 1 Jan 1824 → …

Conference

ConferenceForum for Markets and Marketing 2012 (FMM12)
CityUniversity of Auckland Business School, Auckland, New Zealand.
Period1/01/24 → …

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