How Do Institutional Logics Shape Service Systems and Value Co-Creation?

Research output: Chapter in Book/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	Forum for Markets and Marketing 2012 (FMM12)
Place of Publication	University of Auckland Business School, Auckland, New Zealand.
Publication status	Published - 2012
Event	Forum for Markets and Marketing 2012 (FMM12) - University of Auckland Business School, Auckland, New Zealand. Duration: 1 Jan 1824 → …

Conference	Forum for Markets and Marketing 2012 (FMM12)
City	University of Auckland Business School, Auckland, New Zealand.
Period	1/01/24 → …

Cite this

@inproceedings{e2dd3fc42439492d80e73b998dd6816f,

title = "How Do Institutional Logics Shape Service Systems and Value Co-Creation?",

author = "Bo Edvardsson and Bard Tronvoll and Thorsten Gruber",

year = "2012",

language = "English",

booktitle = "Forum for Markets and Marketing 2012 (FMM12)",

note = "Forum for Markets and Marketing 2012 (FMM12) ; Conference date: 01-01-1824",