How Important is the Brand Name of an Established Product to Consumers?

Griff Round, Stuart Roper

Research output: Chapter in Book/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	host publication
Publication status	Published - Apr 2011
Event	Academy of Marketing Brand, Corporate Identity and Reputation SIG - Oxford Duration: 1 Jan 1824 → …

Conference	Academy of Marketing Brand, Corporate Identity and Reputation SIG
City	Oxford
Period	1/01/24 → …

Cite this

@inproceedings{55d5149f07204ff48b37322c5996f6be,

title = "How Important is the Brand Name of an Established Product to Consumers?",

author = "Griff Round and Stuart Roper",

year = "2011",

month = apr,

language = "English",

booktitle = "host publication",

note = "Academy of Marketing Brand, Corporate Identity and Reputation SIG ; Conference date: 01-01-1824",

}