| Original language | English |
|---|---|
| Publication status | Published - 2022 |
How Persuasion and Moral Reactions Affect Negative Word-of-Mouth and Hatred Towards Firms in Social Media Firestorms
Tommy KH Chan, Winston Tong Su, Meizhi Pan, Gwen GZ Wei, Ke Sun
Research output: Contribution to conference › Paper › peer-review