Abstract
This paper explores competition between firms in the online music market. It is evident from the analysis of our research dataset that firms acquire competitive advantage, by differentiating themselves on the range and quality of their music stock and through building social relational mechanisms with customers. The contribution of the work to electronic marketing and retailing is firstly, in the unique application, that it makes of Porter (1980, 1985, 2001) work on competitive strategies to the online music market and secondly, through its extension of generic competitive strategy concepts to the use of social relations as a strategy for differentiation and competitive advantage. Copyright © 2007 Inderscience Enterprises Ltd.
| Original language | English |
|---|---|
| Pages (from-to) | 260-278 |
| Number of pages | 18 |
| Journal | International Journal of Electronic Marketing and Retailing |
| Volume | 1 |
| Issue number | 3 |
| DOIs | |
| Publication status | Published - 2007 |
UN SDGs
This output contributes to the following UN Sustainable Development Goals (SDGs)
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SDG 8 Decent Work and Economic Growth
Keywords
- Digital music
- Downloading
- Electronic marketing
- Electronic retailing
- Internet
- Logit model
- Online music market
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