Hybrid Offerings Sales Capability: Conceptualization, Scale Development and Validation

Computer Science

• Scale Development 100%
• Business-to-Business 50%
• Small and Medium Enterprise 50%
• Related Antecedent 50%
• Decision Maker 50%
• Case Study 50%
• Research Agenda 50%
• Conceptual Model 50%
• Predictive Validity 50%

Social Sciences

• Sales 100%
• Scale Development 100%
• Competitive Advantage 16%
• Decision Maker 16%
• Firm Performance 16%
• Case Study 16%
• Medium-Sized Company 16%