@inbook{2c505e4e5be84118b2cf692b1fa1fc55,
title = "Identifying the Barriers to Market Orientation: British Retail Companies",
abstract = "Marketing theorists and practitioners have for many years extolled the value of developing 'market orientation'. However, while theoretical advances have been made in recent years, the barriers to the development of market orientation are relatively understudied. This paper presents the findings of qualitative and quantitative research which suggests associations between both the manner and types of management behavior and market orientation. The paper presents a series of conclusions and implications for theorists and practitioners.",
author = "Harris, {Lloyd C.} and Piercy, {Nigel F.}",
note = "Publisher Copyright: {\textcopyright} 2015, Academy of Marketing Science.",
year = "2015",
month = jan,
day = "3",
doi = "10.1007/978-3-319-13084-2_106",
language = "English",
isbn = "9783319130835",
series = "Developments in Marketing Science: Proceedings of the Academy of Marketing Science",
publisher = "Springer Nature",
pages = "457",
editor = "Ford, {John B.} and {Honeycutt, Jr.}, {Earl D.}",
booktitle = "Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference",
address = "United States",
}