Fingerprint
Dive into the research topics of 'Improving the efficiency and effectiveness of global new product introduction - the development of a self-assessment framework'. Together they form a unique fingerprint.- Sort by
- Weight
- Alphabetically
Improving the efficiency and effectiveness of global new product introduction - the development of a self-assessment framework
Andrew Cook, Jeff Butler, Alan Pearson
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution