Inclusive marketing communications: An investigation of ethnic consumer wellbeing in the multicultural marketplace

Tana Licsandru, Charles Cui

Research output: Chapter in Book/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	Academy of Marketing
Publication status	Published - 2017
Event	The 50th Academy of Marketing Conference - University of Hull Duration: 3 Jul 2017 → …

Conference	The 50th Academy of Marketing Conference
Period	3/07/17 → …

Cite this

@inproceedings{b03a58c59e4d430f9ed4af8a227d2792,

title = "Inclusive marketing communications: An investigation of ethnic consumer wellbeing in the multicultural marketplace",

author = "Tana Licsandru and Charles Cui",

year = "2017",

language = "English",

booktitle = "Academy of Marketing",

note = "The 50th Academy of Marketing Conference ; Conference date: 03-07-2017",

}