| Original language | English |
|---|---|
| Publication status | Published - 2019 |
| Event | Academy of Marketing Conference - Duration: 2 Jul 2019 → 4 Jul 2019 |
Conference
| Conference | Academy of Marketing Conference |
|---|---|
| Period | 2/07/19 → 4/07/19 |
Inconspicuous Consumption – Exploring Purchase Motivations and Post Purchase Emotional Outcomes
Pratibha Ram
Research output: Contribution to conference › Paper › peer-review