Innovation through e-commerce: building motivational websites: a brand too far?

K Keeling, K Vassilopoulou, L A. Macaulay, P. McGoldrick

Research output: Contribution to journal › Article › peer-review

Original language	English
Journal	J. New Product Development and Innovation Management
Publication status	Published - 2001

Cite this

@article{16d0083e878c4cabb2d32679312da1f3,

title = "Innovation through e-commerce: building motivational websites: a brand too far?",

author = "K Keeling and K Vassilopoulou and Macaulay, {L A.} and P. McGoldrick",

year = "2001",

language = "English",

journal = "J. New Product Development and Innovation Management",

publisher = "Winthrop Publications Ltd",

}