Instant messaging adoption in China: implications for young entrepreneur

Suodi Zhang, Ping Gao, Jinghua Li

Research output: Contribution to journalArticlepeer-review

Abstract

Instant messaging (IM) is a popular internet application. In China, there are more than ten IM products competing with each other. Of them, Tencent’s QQ owned and managed by a young Chinese entrepreneur is in a dominant position taking about 90% of the market share. This paper identifies the factors that determine the wide adoption of QQ by students and staffs in a Chinese university, which are social influence, enjoyment and communications effectiveness associated with this IM. Practical implications for young entrepreneurs as the main forces of IM business are offered.
Original languageEnglish
Pages (from-to)288-301
Number of pages13
JournalInternational Journal of Technology Management
Volume66
Issue number4
DOIs
Publication statusPublished - 2014

Keywords

  • Adoption, China, Impacting factors, Instant messaging, IM, QQ

Research Beacons, Institutes and Platforms

  • Global Development Institute

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