Why do some organizations in emerging categories capture more value than others? In emerging categories, organizations need to conform to multi-level institutional logics through sense-giving practices to overcome the lack of category legitimacy. While research on categories and institutional logics has fundamentally advanced our understanding of how isolated practices or institutional factors influence organizational performance, there is a dearth of empirical studies that explores these dimensions holistically. Building on a neo-configurational perspective, we aim to integrate these perspectives to explore why and how configurations of sense-giving practices and institutional factors lead to superior value capture. Our study presents a comprehensive mixed methods study of coworking spaces, a rapidly emerging organizational category. Based on 28 case studies and 71 interviews across 12 countries, we first develop a framework of the institutional logics and sense-giving practices of coworking spaces. Building on a proprietary database of 870 coworking spaces in the United States, China, India, and Germany, we then use fuzzy-set qualitative comparative analysis (fsQCA) to explore the configurations of these elements that cause coworking spaces to capture superior value. Our configurational solutions show provide highly contextualized insights into how new ventures can use narratives and material sense-giving practices to navigate expectations within their regional and category logics.
|Journal||Academy of Management. Annual Meeting Proceedings|
|Early online date||9 Jul 2018|
|Publication status||Published - 2018|
|Event||Academy of Management Conference - Chicago, United States|
Duration: 10 Aug 2018 → 14 Aug 2018