International Brand or Domestic Brand? Chinese Consumers Perception of Hypermarket Store Image in Beijing

Research output: Contribution to conference › Poster

Original language	English
Publication status	Published - 2009
Event	The 3rd China Goes Global Conference, Harvard Asia Programs - Harvard Kennedy School, Harvard University Duration: 30 Sept 2009 → 2 Oct 2009

Conference	The 3rd China Goes Global Conference, Harvard Asia Programs
City	Harvard Kennedy School, Harvard University
Period	30/09/09 → 2/10/09

Cite this

@conference{37fefe731fc44691822ee82f836f150a,

title = "International Brand or Domestic Brand? Chinese Consumers Perception of Hypermarket Store Image in Beijing",

author = "EC Chang and B. Luan",

year = "2009",

language = "English",

note = "The 3rd China Goes Global Conference, Harvard Asia Programs ; Conference date: 30-09-2009 Through 02-10-2009",

}