Abstract
Despite substantial research on international sourcing by manufacturers and the rapid development of international sourcing channels by retailers, both conceptual and empirical studies on international retail sourcing have been few and far between. This article examines current trends of international retail sourcing and draws distinctions between international sourcing by manufacturers and international sourcing by retailers. Drawing upon the disciplines of business strategy, economics, and organizational behavior, it develops a framework for international retail sourcing that links the context, international sourcing strategy, and performance. Based on the literature and in-depth case study interviews, a model of the international retail sourcing process is offered. Implications for researchers and retailers are discussed.
| Original language | English |
|---|---|
| Pages (from-to) | 9-33 |
| Number of pages | 24 |
| Journal | Journal of International Marketing |
| Volume | 4 |
| Issue number | 4 |
| Publication status | Published - 1996 |