Introducing Digital Analytics and Analytical Tools

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Original languageEnglish
Title of host publicationPrinciples and Practice of Marketing
Subtitle of host publicationDigital Marketing Supplement
EditorsDavid Jobber, Fiona Ellis-Chadwick
Place of Publication9781526849533
PublisherMcGraw-Hill
Edition10
Publication statusPublished - 2023

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