Introduction: Global Zen Buddhism: Looking at the Popular and Material Cultures of Zen

Inken Prohl; Tim Graf

doi:10.5281/zenodo.1305878

Introduction: Global Zen Buddhism: Looking at the Popular and Material Cultures of Zen

Inken Prohl, Tim Graf

Japanese Studies

Research output: Contribution to journal › Article › peer-review

Abstract

Understanding this "floating signifier" and its mult iple ascriptions and audiences poses methodological challenges, such as the lack of access to information about the marketing strategies behind "Zen" products, sales figures, and customer opinions. The author introduces sides of Zen in Japanese popular culture that are less well-known to Western Zen audiences: their role in creating commercial products that appeal to different groups and their potential influence in promoting Zen Buddhism in Japan.

Original language	English
Pages (from-to)	33-36
Number of pages	4
Journal	Journal of Global Buddhism
Volume	16
DOIs	https://doi.org/10.5281/zenodo.1305878
Publication status	Published - 1 Jan 2015

Keywords

Zen Buddhism
popular culture

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10.5281/zenodo.1305878

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Introduction: Global Zen Buddhism: Looking at the Popular and Material Cultures of Zen

Abstract

Keywords

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