Introduction to Cases Illustrating the Complexity of Service Innovation

L. Zhao, L. Macaulay (Editor), I. Miles (Editor), J. Wilby (Editor), Y.L. Tan (Editor), B. Theodoulidis (Editor)

    Research output: Chapter in Book/Conference proceedingChapter

    Original languageEnglish
    Title of host publicationCase Studies in Service Innovation
    PublisherSpringer Nature
    Publication statusPublished - Apr 2012

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