Original language | English |
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Pages (from-to) | 1613-1632 |
Number of pages | 20 |
Journal | Journal of Marketing Management |
Volume | 38 |
Issue number | 15-16 |
DOIs | |
Publication status | Published - 13 Oct 2022 |
Introduction to the special issue: presenting marketing differently
Jack Coffin*, Tim Hill
*Corresponding author for this work
Research output: Contribution to journal › Editorial › peer-review