Investigating attractiveness in Web user interfaces

Jan Hartmann; Alistair Sutcliffe; Antonella De Angeli

doi:10.1145/1240624.1240687

Investigating attractiveness in Web user interfaces

Jan Hartmann, Alistair Sutcliffe, Antonella De Angeli

Management Sciences and Marketing

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Abstract

A theoretical framework for assessing the attractiveness of websites based on Adaptive Decision Making theory is introduced. The framework was developed into a questionnaire and used to evaluate three websites which shared the same brand and topic but differed in aesthetic design. The DSchool site was favoured overall and was best for aesthetics and usability. The subjective ratings of the sites were in conflict with the subject-reported comments on usability problems. Subjects were given two scenarios for their preference. They changed their preference from the DSchool to the HCI Group's site for the more serious (PhD study) scenario; however, design background students remained loyal to the DSchool. The implications of framing and halo effects on users' judgement of aesthetics are discussed. Copyright 2007 ACM.

Original language	English
Title of host publication	Conference on Human Factors in Computing Systems - Proceedings\|Conf Hum Fact Comput Syst Proc
Pages	387-396
Number of pages	9
DOIs	https://doi.org/10.1145/1240624.1240687
Publication status	Published - 2007
Event	25th SIGCHI Conference on Human Factors in Computing Systems 2007, CHI 2007 - San Jose, CA Duration: 1 Jul 2007 → …

Conference

Conference	25th SIGCHI Conference on Human Factors in Computing Systems 2007, CHI 2007
City	San Jose, CA
Period	1/07/07 → …

Keywords

Aesthetics
Attractiveness
Judgement biases
Usability
Websites

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10.1145/1240624.1240687

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title = "Investigating attractiveness in Web user interfaces",

abstract = "A theoretical framework for assessing the attractiveness of websites based on Adaptive Decision Making theory is introduced. The framework was developed into a questionnaire and used to evaluate three websites which shared the same brand and topic but differed in aesthetic design. The DSchool site was favoured overall and was best for aesthetics and usability. The subjective ratings of the sites were in conflict with the subject-reported comments on usability problems. Subjects were given two scenarios for their preference. They changed their preference from the DSchool to the HCI Group's site for the more serious (PhD study) scenario; however, design background students remained loyal to the DSchool. The implications of framing and halo effects on users' judgement of aesthetics are discussed. Copyright 2007 ACM.",

keywords = "Aesthetics, Attractiveness, Judgement biases, Usability, Websites",

author = "Jan Hartmann and Alistair Sutcliffe and {De Angeli}, Antonella",

year = "2007",

doi = "10.1145/1240624.1240687",

language = "English",

isbn = "1595935932",

pages = "387--396",

booktitle = "Conference on Human Factors in Computing Systems - Proceedings|Conf Hum Fact Comput Syst Proc",

note = "25th SIGCHI Conference on Human Factors in Computing Systems 2007, CHI 2007 ; Conference date: 01-07-2007",

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T1 - Investigating attractiveness in Web user interfaces

AU - Hartmann, Jan

AU - Sutcliffe, Alistair

AU - De Angeli, Antonella

PY - 2007

Y1 - 2007

N2 - A theoretical framework for assessing the attractiveness of websites based on Adaptive Decision Making theory is introduced. The framework was developed into a questionnaire and used to evaluate three websites which shared the same brand and topic but differed in aesthetic design. The DSchool site was favoured overall and was best for aesthetics and usability. The subjective ratings of the sites were in conflict with the subject-reported comments on usability problems. Subjects were given two scenarios for their preference. They changed their preference from the DSchool to the HCI Group's site for the more serious (PhD study) scenario; however, design background students remained loyal to the DSchool. The implications of framing and halo effects on users' judgement of aesthetics are discussed. Copyright 2007 ACM.

AB - A theoretical framework for assessing the attractiveness of websites based on Adaptive Decision Making theory is introduced. The framework was developed into a questionnaire and used to evaluate three websites which shared the same brand and topic but differed in aesthetic design. The DSchool site was favoured overall and was best for aesthetics and usability. The subjective ratings of the sites were in conflict with the subject-reported comments on usability problems. Subjects were given two scenarios for their preference. They changed their preference from the DSchool to the HCI Group's site for the more serious (PhD study) scenario; however, design background students remained loyal to the DSchool. The implications of framing and halo effects on users' judgement of aesthetics are discussed. Copyright 2007 ACM.

KW - Aesthetics

KW - Attractiveness

KW - Judgement biases

KW - Usability

KW - Websites

U2 - 10.1145/1240624.1240687

DO - 10.1145/1240624.1240687

M3 - Conference contribution

SN - 1595935932

SN - 9781595935939

SP - 387

EP - 396

BT - Conference on Human Factors in Computing Systems - Proceedings|Conf Hum Fact Comput Syst Proc

T2 - 25th SIGCHI Conference on Human Factors in Computing Systems 2007, CHI 2007

Y2 - 1 July 2007

ER -

Investigating attractiveness in Web user interfaces

Abstract

Conference

Keywords

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