Is Marketing in the Digital Era Losing its Magic?

L. Simkin, S. Dibb, Lee Quinn, A. Canhoto

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	'The Magic in Marketing'
Place of Publication	Academy of Marketing, University of Limerick
Publication status	Published - 7 Jul 2015
Event	'The Magic in Marketing' - University of Limerick Duration: 6 Jul 2015 → 9 Jul 2015

Cite this

@inproceedings{bef3d701bf5d4c7bbca1729a383fb212,

title = "Is Marketing in the Digital Era Losing its Magic?",

author = "L. Simkin and S. Dibb and Lee Quinn and A. Canhoto",

year = "2015",

month = jul,

day = "7",

language = "English",

booktitle = "'The Magic in Marketing'",

note = "'The Magic in Marketing' ; Conference date: 06-07-2015 Through 09-07-2015",

}