@inproceedings{157b87f9992a4085a17792a1194daa2b,
title = "Is There Such a Thing as a {\textquoteleft}Dyadic Operationalization{\textquoteright}? Some Considerations Regarding Quantitative Research and the Interaction Model of Business Relationships",
author = "Henneberg, \{Stephan C.\} and Bahar Ashnai and Peter Naud{\'e}",
year = "2009",
month = sep,
language = "English",
booktitle = "host publication",
note = "Industrial Marketing and Purchasing (IMP) Conference ; Conference date: 01-01-1824",
}