| Original language | English |
|---|---|
| Title of host publication | The Idea of Political Marketing |
| Publisher | Praeger |
| Publication status | Published - 2002 |
Kirchheimer?s Catch-all Party: a reinterpretation in marketing terms
S C Henneberg, C. S, S. Eghbalian, J O N (Editor)
Research output: Chapter in Book/Conference proceeding › Chapter