Lenders, borrowers and fellows: personal narrative and social entrepreneurship in online microfinance

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Abstract

Online microfinance promotes and encourages entrepreneurship as well as creating informal relationships between lenders and clients using social networking technologies. While much of the existing literature describes the quantitative success of online microfinance, little attention has been given to the social processes through which this has been achieved. This short discussion will take an interdisciplinary approach, focusing on the role of narrative production in facilitating relationships between online lenders in more affluent countries and client entrepreneurs in developing countries, using experience drawn from initial fieldwork conducted in Cambodia. Better understanding the relationships between online lenders, clients and the intermediaries who document the activities of client entrepreneurs may be useful in the design, modification or implementation of effective technologies to better enable all actors in the delivery of online microfinance services.
Original languageEnglish
Title of host publicationOZCHI '09
Subtitle of host publicationProceedings of the 21st Annual Conference of the Australian Computer-Human Interaction Special Interest Group: Design: Open 24/7
Place of PublicationNew York
PublisherAssociation for Computing Machinery
Pages293-296
Number of pages4
ISBN (Print)9781605588544
DOIs
Publication statusPublished - 23 Nov 2009

Publication series

NameOZCHI '09: Proceedings of the 21st Annual Conference of the Australian Computer-Human Interaction Special Interest Group: Design: Open 24/7

Keywords

  • reflective HCI
  • social entrepreneurship
  • online microfinance
  • social networks

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