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Less than net zero: Redirecting capitalist fantasies through fetishistic reversal

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Article number14705931221075367
Pages (from-to)465-474
Number of pages10
JournalMarketing Theory
Volume22
Issue number3
DOIs
Publication statusPublished - Sept 2022

Keywords

  • Fetishistic reversal
  • Marxism
  • Zizek
  • Fetishisation
  • Ideological fantasy
  • Less than net zero
  • Less than nothing
  • Net zero
  • Psychoanalysis

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