@article{ccd224b570d74839bf2aa2cb2c83ac54,
title = "Less than net zero: Redirecting capitalist fantasies through fetishistic reversal",
keywords = "Fetishistic reversal, Marxism, Zizek, Fetishisation, Ideological fantasy, Less than net zero, Less than nothing, Net zero, Psychoanalysis",
author = "Jack Coffin",
year = "2022",
month = sep,
doi = "10.1177/14705931221075367",
language = "English",
volume = "22",
pages = "465--474",
journal = "Marketing Theory",
issn = "1470-5931",
publisher = "Sage Publications Ltd",
number = "3",
}