| Original language | English |
|---|---|
| Title of host publication | Academy of Management Proceedings |
| Publication status | Published - 2011 |
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Leveraging critical supplier's technical competencies to gain new product advantage
- Antony Potter
- , Benn Lawson
- , Beverley Tyler
- Judge Business School
- North Carolina State University
Research output: Chapter in Book/Conference proceeding › Conference contribution › peer-review