Leveraging localised market knowledge for international new product development: an empirical study of the process and capability challenges

Helen Perks; M. Roupas

Leveraging localised market knowledge for international new product development: an empirical study of the process and capability challenges

Helen Perks, M. Roupas

Management Sciences and Marketing

Research output: Chapter in Book/Conference proceeding › Conference contribution

Original language	English
Title of host publication	14th International Product Development Management Conference
Publication status	Published - 2007

Cite this

@inproceedings{6bb6da4d490a461c803ac04acb63778f,

title = "Leveraging localised market knowledge for international new product development: an empirical study of the process and capability challenges",

author = "Helen Perks and M. Roupas",

year = "2007",

language = "English",

booktitle = "14th International Product Development Management Conference",

}