Making Sense of Market Segmentation: A Fashion Retailing Case

Lee Quinn, Tony Hines, David Bennison

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	439-465
Number of pages	26
Journal	European Journal of Marketing
Volume	42
Issue number	5-6
DOIs	https://doi.org/10.1108/03090560710737552
Publication status	Published - 2007

Access to Document

@article{3ab07c8c13034088b4b90dae3be49b60,

title = "Making Sense of Market Segmentation: A Fashion Retailing Case",

author = "Lee Quinn and Tony Hines and David Bennison",

year = "2007",

doi = "http://dx.doi.org/10.1108/03090560710737552",

language = "English",

volume = "42",

pages = "439--465",

journal = "European Journal of Marketing",

issn = "0309-0566",

publisher = "Emerald Publishing Limited",

number = "5-6",

}

TY - JOUR

T1 - Making Sense of Market Segmentation: A Fashion Retailing Case

AU - Quinn, Lee

AU - Hines, Tony

AU - Bennison, David

PY - 2007

Y1 - 2007

U2 - http://dx.doi.org/10.1108/03090560710737552

DO - http://dx.doi.org/10.1108/03090560710737552

M3 - Article

VL - 42

SP - 439

EP - 465

JO - European Journal of Marketing

JF - European Journal of Marketing

SN - 0309-0566

IS - 5-6

ER -