Making Sense of Market Segmentation: A Fashion Retailing Case

Lee Quinn, Tony Hines, David Bennison

    Research output: Contribution to journalArticlepeer-review

    Original languageEnglish
    Pages (from-to)439-465
    Number of pages26
    JournalEuropean Journal of Marketing
    Volume42
    Issue number5-6
    DOIs
    Publication statusPublished - 2007

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