Making Sense of the Theory versus Practice Divide in Market Segmentation

L. Quinn

    Research output: Contribution to conference › Other

    Original languageEnglish
    Publication statusPublished - 2007
    EventAcademy of Marketing Research Seminar - Open University Business School
    Duration: 1 Jan 1824 → …

    Conference

    ConferenceAcademy of Marketing Research Seminar
    CityOpen University Business School
    Period1/01/24 → …

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