Managerial integration and CIM - a strategic response

This research reports on field-based research into the use of integration mechanism the context of CIM to achieve a strategic response to develop, design and manufacture new products quickly and effectively. It complements the work of Burbridge et al.7, who have developed a methodology for identifying where integration is required between and inside functions. Burbridge's methodology leads to the need to state the means for integration, but does not suggest specific means. The research reported here identifies specific means, and provides some guidelines for managers. A categorization of the mechanisms needed to support CIM in achieving strategic goals is suggested.