Managing retail brand identity on social media: case study of a UK fashion retailer

P. Perry; K. Waite; F. Kerrigan; I. Grant

Managing retail brand identity on social media: case study of a UK fashion retailer

P. Perry, K. Waite, F. Kerrigan, I. Grant

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	host publication
Publication status	Published - 2013
Event	17th International Conference on Research in the Distributive Trades of the European Association of Education and Research in Commercial Distribution (EAERCD) - Valencia Duration: 3 Jul 2013 → 5 Jul 2013

Conference

Conference	17th International Conference on Research in the Distributive Trades of the European Association of Education and Research in Commercial Distribution (EAERCD)
City	Valencia
Period	3/07/13 → 5/07/13

Cite this

@inproceedings{a8a511c06f69415d9b6a8f8034190cc0,

title = "Managing retail brand identity on social media: case study of a UK fashion retailer",

author = "P. Perry and K. Waite and F. Kerrigan and I. Grant",

year = "2013",

language = "English",

booktitle = "host publication",

note = "17th International Conference on Research in the Distributive Trades of the European Association of Education and Research in Commercial Distribution (EAERCD) ; Conference date: 03-07-2013 Through 05-07-2013",

}

TY - GEN

T1 - Managing retail brand identity on social media: case study of a UK fashion retailer

AU - Perry, P.

AU - Waite, K.

AU - Kerrigan, F.

AU - Grant, I.

PY - 2013

Y1 - 2013

M3 - Conference contribution

BT - host publication

T2 - 17th International Conference on Research in the Distributive Trades of the European Association of Education and Research in Commercial Distribution (EAERCD)

Y2 - 3 July 2013 through 5 July 2013

ER -