Mapping consumers' cognitive structures: A comparison of similarity trees with multidimensional scaling and cluster analysis

Gerard P. Hodgkinson, Jo Padmore, Anne E. Tomes

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	41-60
Journal	European Journal of Marketing
Volume	25
Issue number	7
DOIs	https://doi.org/10.1108/03090569110145286
Publication status	Published - 1991

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title = "Mapping consumers' cognitive structures: A comparison of similarity trees with multidimensional scaling and cluster analysis",

author = "Hodgkinson, {Gerard P.} and Jo Padmore and Tomes, {Anne E.}",

year = "1991",

doi = "10.1108/03090569110145286",

language = "English",

volume = "25",

pages = "41--60",

journal = "European Journal of Marketing",

issn = "0309-0566",

publisher = "Emerald Publishing Limited",

number = "7",

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T1 - Mapping consumers' cognitive structures

T2 - A comparison of similarity trees with multidimensional scaling and cluster analysis

AU - Hodgkinson, Gerard P.

AU - Padmore, Jo

AU - Tomes, Anne E.

PY - 1991

Y1 - 1991

U2 - 10.1108/03090569110145286

DO - 10.1108/03090569110145286

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VL - 25

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JO - European Journal of Marketing

JF - European Journal of Marketing

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